Sales teams are under pressure always to deliver more revenue. The market has shifted and generating new customer business has become more important. But how do you shift the mindset of salespeople to go more outbound and increasing the proactive approach towards customers again.

This presentation focuses on how you could set up a training program for your sales people that not only focusses on the training, but how these results will be applied in daily life as well. There are different ways of how people consume information and change behavior. A one-day training will not deliver you the results needed to sustainably change people behavior to be more proactive outbound sales driven again.